No B&C Juice In Rana's 'Naa Ishtam'?

To test his fate as a commercial hero, RaNa is all set to rivet Tollywood with his 'Naa Ishtam'. Insider talk is that the film lacks key juice that is required to entertain B & C centre audienes.

These are the days where 'A' (adults only) rated Telugu films are doing well at the Box Office. With the Censor Board issuing a clean 'U/A' to this film, doubts are raised about its 'commercial' viability. A film like 'Businessman' and 'Dookudu' did well with audiences for their hair rising dialogues, scorching romance and foot tapping songs. Those kind of dialogues and romance include a bit 'adultness' and 'double meanings' that are generally liked by masses. On the flip side U/A movies like 'Oh My Friend' and 'Love Failure' scored cent percent marks with content but failed to mint profits for makers.

Analysts are saying that, despite an item song and being a love story, 'Naa Ishtam' got U/A which means that there are no B & C ingredients for front benchers. If the film turns fares average with the audiences, then RaNa should come with another movie to prove his mettle.