Last year, it was 'King Khan' Shah Rukh Khan who swept the residents of Kochi off their feet while inaugurating the world's biggest sari textile showroom.
And now, it's the turn of our own star to do the honours besides sharing the stage along with two Bollywood beauties.
Allu Arjun has been invited for the inaugural of yet another showroom of Emmanuval Silks in Kochi on March 25. He will be accompanied by Katrina Kaif and Kareena Kapoor.
This is the first time that the actor is gracing a public event in Kerala, that too alongside B-town queens.
Arjun enjoys an immense popularity in the state, which only multiplied post the release of the dubbed version of 'Arya 2' and 'Badrinath'. The flicks claimed huge openings in Mollywood when pitched against that back home.
The actor was also awarded the 'Youth Icon' by a popular Malayalm TV channel, a couple of years ago. Interestingly, a renowned publishing house is of late bringing out notebooks bearing the Telugu superhero's images.
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