One of the key reasons the commercial audience come to the theatres is to enjoy the visual feast offered by the heroines and enjoy their glamour. So, one can imagine the fate of a movie when the leading lady is seen with zero makeup and in the role of a total countryside village belle.
That is what is happening right now with the latest release 'Malligadu'. This is actually the dubbed version of the Tamil film 'Paruthiveeran' which came years back and marked the debut of Karthi into movies. The leading lady of the film is the buxom beauty Priyamani. And this dusky beauty is seen without a single touchup to her face.
While the film brought Priyamani a National Award for her act, it has not been able to win the accolades of the Aam Janta. Reports say that 'Malligadu' has failed to draw good openings. The rustic flavour of the movie and the hard hitting style added with Priyamani's rural looks failed to attract the crowds.
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