After ‘Ra.One’ here comes ‘Don’ merchandise:Cinejwala:

When it comes to marketing no one can beat the business maestro cum Bollywood superstar Shah Rukh Khan. The actor who widely promoted his last released film ‘Ra.one’ to an extreme level is at his best yet again. As part of ‘Ra.One’ promotions, the brand was launched as a franchise and various commercial products entered the market.

And now history is repeating itself with Shahrukh’s latest film ‘Don 2’ that will soon release. The merchandise includes just toys
but they are not regular ones. Though there are plans to extend the merchandise with other products like mugs, t-shirts, etc. The mega attraction is a bobble head ‘DON’ toy which truly looks like Shah Rukh Khan.

The film starring Shah Rukh, Priyanka Chopra, Lara Dutta and Kunal Kapoor is directed by Farhan Akhtar and is releasing on 23rd December 2011.