Surya's 7am Arivu which grabbed a big 10Cr+ opening in the 1st week has completely went dull in the 2nd week. It is because Andra fans expected more from the Murugadoss team. The film which was bought for mind boggling prices in areas like Vizag & Ceeded will mostly bring losses to the buyers. Our Distributors have expected a lot more from the film which is why even a decent 15Cr overall number isn't going to be enough for 7th Sense to be termed safe.
With these kind of losses, now distributors will be afraid to buy big budget movies at a higher cost.
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