Students to chalk out ‘Barfee’ promotions:Cinejwala:

Ranbir Kapoor starrer ‘Barfee’ directed by Anurag Basu has been in news since the day it has been conceptualized and taken on floors. The film is about two dysfunctional people played by Ranbir and Priyanka Chopra respectively who share a beautiful equation. The film also marks the debut of South Indian beauty Ileana D’Cruz. Citing all the afore mentioned facts the film is extremely special for its team and now that they have announced its release date i.e. 13th July 2012, they are already planning an extravagant promotional plan for their film.

They want the film to be promoted in a way that none of the films have been publicized before and for this they have approached renowned business schools of India. The marketing team of the film recently interacted with students from top 20 business schools of India and has asked them to come up with various ideas through which they can endorse their flick. They have already listed a few plans and plan to execute them when they kick start the promotions of the film.