'Lachchamma' fight with 'Kolaveri Di':Cinejwala:

‘Kolaveri Di’ has set a new trend in South in giving a pre-release hype for films. Now, many of our Telugu directors are following this theme viz. Puri Jagannath, Mahesh Babu for ‘Businessman’ with ‘Maar Saale’ song and then Vikram Kumar, nitin for ‘Ishq’ with the song ‘Lachchamma’ which have been released on net as a Making Video for their respective flicks.

nitin and Nithya Menon’s ‘Ishq’ has although did not receive any big advantage with the song
‘Lachchamma,’ but the movie is all set for a release on February 10th is the news. Currently post production works are going on and audio composed by Anup Rubens will be launched on 15th of this month. PC Sriram working as Cinematographer for ‘Ishq’ will be the big positive. Wish that nitin’s ‘Lachchamma’ and ‘Ishq’ will rock.