Why this kolaveri di? Why not, when the success is guaranteed? Viral marketing has made the soup song a stupendous success.
After it was unleashed on youtube, the song was shared on several face book walls and word of internet made it a rage, murderous rage.
A.R.Rahman has whooping 7 Lakh followers on twitter, while genelia d'souza has close to 5 lakh.genelia calls her followers tweet hearts, while shruthi Hassan they are tweeple.
It helps film personalities to be social networking sites as they can gauge reactions to their new release almost immediately for followers. It helps break the mysterious aura surrounding actors.
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